Do you struggle to create engaging content for social media? Do you typically rush to create content on the same day? Don't worry, you're not alone!
If the thought of creating and posting consistent content makes you cringe, we have a few tips to help you streamline your content planning process!
What is Content Batching?
Content batching is a time-saving productivity technique where you create all content in one sitting.
Think of it this way... before starting a recipe, you would assemble all of your ingredients first, grab your cooking utensils next, and finally start cooking! The exact process can be applied to batching content.
This may seem like an exhausting and time-consuming task, but focusing on one element of your content at a given time can increase efficiency and creativity while limiting fatigue and frustration.
7 Steps for Effective Content Batching
Whether you're a solopreneur or have an entire team, you need both a schedule and an effective process for batching your content.
The overall goal is to break a massive task into manageable chunks. Here's how:
Determine your target audience
If you already have a developed online presence, review the metrics of your accounts to determine who your audience is.
If you are a new business without an online presence, think about your ideal client and use this as your target audience.
Decide what you want to talk about
After you determine who you want to reach, decide what you want to talk about, and be sure to connect it aligns with what your audience wants to see.
I recommend the following producing content that will do the following :
In addition to the content buckets, you'll need to decide what type of content you'll create. You'll need to ask yourself questions like:
Does your audience respond better to static images or interactive story posts on Instagram?
Would a link to a blog post or a carousel post be more efficient on Facebook?
Write copy and research hashtags
Now that you have your target audience and you know what type of content you would like to create, it's time to put pen to paper (or a Google Doc)!
Pick a day when you're not busy and devote a few hours to writing thoughtful captions. You should also spend some time researching hashtags that will accompany your content.
If you struggle with writing engaging captions, consider outsourcing this as part of your business operations.
Source/develop your visual content
After you've written everything, it's time to get more creative!
Explore sites like Canva, Adobe Spark, and Fiverr to help you create engaging images and videos to support your content.
Schedule your content
This step is a game-changer! There are a few ways you can schedule your content. You can use sites like Loomly, Planoly, or Later to schedule your content. I also recommend Facebook Business Suite to help streamline ad spend and content sharing!
After your content has been scheduled, watch your work perform! If you have set goals for your business, now is the time to wait and watch.
The information that you gain from this step will help you continue to be successful because it allows you to view what is working well and what isn't.
Update content batching process as needed and repeat
After monitoring the performance of your previous content, determine what performs well and keep doing it!
Lastly, once you identify what isn't working well, be sure to adjust before proceeding!
Remember, proper preparation prevents poor performance! By reading this article, I hope that you will develop and enhance your productivity skills that will help in other aspects of your business.
If you have any tips or tricks to help you streamline your content creation process, please share them in the comments below!